Unveiling NS ARC: A Division of National Standard
Published September, 2023
National Standard, “NS,” a WBE-certified woman-owned company, unveils NS ARC: a new brand dedicated to precision welding wire manufacturing.
NS has been a leader in the wire manufacturing industry since 1907. With a renewed focus on customer-centric solutions, including a dedicated welding wire website, product and packaging innovations, and a revamped ‘Pit Crew’ service team for solving customer challenges 'beyond the wire,’ NS ARC is a new brand for a trusted source of welding wire utilized by numerous leading companies across diverse industries.
“We are excited to announce the launch of our new welding filler metals division, NS ARC. It is the largest dedicated women-owned welding wire brand in the USA,” said Scott Funderburk, Vice President & General Manager of NS. “This transformation builds on decades of history, our solid commitment to our customers, and sparks a new trajectory of innovation and service.”
The launch of NS ARC signals a pivotal turning point for the company and the welding wire industry as a whole. This transformation will bring new advancements and solutions that address the evolving expectations and challenges welders face across numerous sectors. The ‘Pit Crew,’ the dedicated service team, will allow NS ARC to address individual customer challenges, and a planned ‘Welding Lab’ will spearhead future product innovations.
“This transformation of our brand and creation of a dedicated welding wire division is an exciting venture for our organization,” said Tom Wehner, Vice President of Sales & Marketing at NS ARC. “Our increased commitment to the welding industry allows us to bring back resources like our ‘Pit Crew’ while implementing innovations like our ‘Welding Lab.’ Our team has spent considerable hours working on the NS ARC endeavor. It is truly a tribute to our company’s great history and a bright vision for our future.”
To further visualize this new transformation, NS ARC recently released a captivating promotional video introducing its transition to this new, cutting-edge brand of welding wires. The video aims to make a remarkable entry into the market, showcasing the production quality of its welding wire while highlighting the brand’s robust product selection and performance, delving into its legacy, industries, applications, and packaging solutions.
The newly transformed NS ARC brand is a testament to its responsibility of empowering welders and driving industry innovation. The company’s renewed focus on research and development will lead to advancements in welding wire technology, making NS ARC the go-to source for carbon steel, stainless-steel, aluminum, flux-cored, and metal-cored welding wire products that meet and exceed the highest industry standards. This new, committed endeavor to the welding wire industry is an exciting opportunity for NS.
NS ARC is not the only division of NS that will be receiving an upgrade to its appearance and brand. Over decades, NS has earned a reputation for its commitment to delivering top-quality wire products and exceptional customer service to the power, industrial, tire bead, and welding industries. As such, these divisions will be renamed NS Power, NS Industrial, and NS Bead, along with NS ARC, enforcing its dedication to being a fully committed wire supplier to each sector.
Visit the new NS ARC website here: https://nsarc.com/